Julia Campbell and her family don’t just run a toy shop. Through hard work, innovation, smart positioning and creating an experience, she’s made Toyworld part of the Adelaide Hills’ identity and culture.
In 28 years of operation, the store has faced nearly every obstacle… the opening of Kmart, the rise of online shopping, and the pandemic, to name a few. But with each setback, Julia has doubled-down on what makes an indie toy shop so special – the products you can’t find in the majors, the relationships, and the experience.
In this episode, Julia shares her inspiring business insights running and sustaining one of the most iconic bricks-and-mortar stores in the Adelaide Hills for nearly three decades.
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