Tom Oswald (Homeboy Café): This Adelaide Hills coffee shop went viral

When 18-year-old, Tom Oswald, opened Homeboy Café on Hahndorf’s main street, he thought customers would wander in. But with 10 cafes in town, he had to get creative – so he turned to TikTok. His first video, honestly sharing how he had no customers, went viral. 32 videos later, Tom’s become a TikTok sensation, gaining 75,000+ followers in a few months and local fans who come in to support him.

In this episode, Tom shares the power of using social media to get the attention from local and national media, the importance of a good product, and why customer loyalty must be earned. Tom proves success can be only one clip or coffee away.

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